The Theoretical Framework for the Global Value of Mobile Services’ Social Behavior: The Establishment of New Theories
- Articles
- Submited: October 31, 2019
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Published: October 30, 2019
Abstract
This paper began its observations from microscopic circumstances of mobile services, and then linking these with a more macroscopic situational context of social behavior interactions. In order to establish a theoretical framework for the social behavior of mobile services, this paper selected Taiwan's top three telecommunications companies as its research subjects and applied the grounded theory analysis, which yielded concepts and propositions, and finally emerging theories. The contribution of this paper is in proposing a “theoretical framework for the global value of mobile services’ social behavior”, and in observing two kinds of core concepts for value path significance: fetishism of mobile information and quality of relationships. These two core concepts then converge and form the global value of mobile services’ social behavior.
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References
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Wei, R. 2008. Motivations for Using the Mobile Phone for Mass Communications and Entertainment, Telematics and Informatics,25(1), pp. 36-46.
Ayse, G. and M. Hans 2008. Evaluation of a Mobile Information System in Context, Information Processing and Management, 44(1), pp. 39-65. Blechar, J., Constantiou, I. D., and J. Damsgaard 2006. Exploring the Influence of Reference Situations and Reference Pricing on Mobile Service User Behaviour, European Journal of Information Systems, 15, pp.285-291. Chen, C., Watanabe, C. and C. Griffy-Brown 2007. The Co-Evolution Process of Technological Innovation—An Empirical Study of Mobile Phone Vendors and Telecommunication Service Operators in Japan, Technology in Society, 29(1), pp. 1-22.
Clelia, M., Laura, C. and A. Felice 2007. Consumer Behavior in the Italian Mobile Telecommunication Market, Telecommunications Policy, 31(10-11), pp. 632-647. Day, G.S. and D.J. Reibstein 1997. Wharton on Dynamic Competitive Strategy. New York: John Wiley and Sons.
Doganoglu, T. and L. Grzybowski 2007. Estimating Network Effects in Mobile Telephony in Germany, Information Economics and Policy, 9(1), pp. 65-79. Dunewijk, T., and S. Hulten 2007. A Brief History of Mobile Communication in Europe, Telematics and Informatics, 24(3), pp.3-13. Ebner, C., Gabler, G., Massone, C., HOFMANN-WELLENHOF, R., LOZZI, G.P., WURM, E. and H. P. SOYER 2006. Mobile Teledermatology Coming of Age, e & i Elektrotechnik und Informationstechnik, 123(4), pp.148-151.
Fortunati, L. 2002. The Mobile Phone: Towards New Categories and Social Relations, Information, Communication & Society, 5(4), pp.513-528. Glaser, B.G. 2006. Doing Formal Grounded Theory: A Proposal, The Sociology Press. Mill Valley, CA. Glaser, B.G. and A.L. Strauss. 1967. The Discovery of Grounded Theory: Strategies for Qualitative Research, New York: Aldine de Gruyter. Goulding, C. 2005. Grounded Theory, Ethnography and Phenomenology: A Comparative Analysis of Three Qualitative Strategies for Marketing Research, European Journal of Marketing, 39(3-4), pp.294-309. Habermas, J. 1988. On the Logic of the Social Science. UK：Basil Blackwell Ltd. Hammersley, M. 1989. The Dilemma of Qualitative Method: Herbert Blumer and the Chicago Tradition. London and New York: Routledge.
Hee-Woong, K., Chuan, C.H. and G. Sumeet 2007. Value-Based Adoption of Mobile Internet: An Empirical Investigation, Decision Support Systems, 43(1), pp. 111-126. Holbrook, M.B. 1999. Consumer Value: A Framework for Analysis and Research. Routledge, New York. HolbrookK, M.B. 2006. Consumption Experience, Customer Value, and Subjective Personal Introspection: An Illustrative Photographic Essay, Journal of Business Research, 59(6), pp. 714-725.o Jackson, T.W. 2007. Customer Value Exchange, Journal of Financial Services Marketing, 11, pp.314–332. Jin-LI, H. and H. Yu-Hsueh 2008. The More Interactive, the More Innovative? A Case Study of South Korean Cellular Phone Manufacturers. Technovation, 28(1-2), pp. 75-87. Lash, S. 2007. Power after Hegemony, Theory, Culture & Society, 24(3), pp. 55.
Lee, B.G., Kwak, J.H., Kim, K.Y. and S.J. Kim 2009. Technical innovation and 3.5 mobile phone generation: Lessons from Korea, Telecommunications Policy, 33( 5-6), 296-308. Lee, T. and J. Jun 2007. The Role of Contextual Marketing Offer in Mobile Commerce Acceptance: Comparison between Mobile Commerce Users and Nonusers, International Journal of Mobile Communications, 5(3), pp.339-356. MÃÃller, K. 2006. Role of Competences in Creating Customer Value: A Value-Creation Logic Approach, Industrial Marketing Management, 35(8), pp. 913-924. Madell, D.E. and S.J. Muncer 2007. Control over Social Interactions: An Important Reason for Young People's Use of the Internet and Mobile Phones for Communication? CyberPsychology & Behavior, 10(1), pp.137-140. Mano, H. and R.L. Oliver. 1993. Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction, Journal of Consumer Research, 20, pp. 451-465. Marcelo, M., and H.J. Michele 2008. Designing and Implementing Educational Mobile Services in University Classrooms Using Smart Phones and Cellular Networks, International Journal of Engineering Education, 24, pp. 84-91. Marx, K. 1990. Capital. New York: Penguin Books. Max, T. 2009. New methods, old problems: A sceptical view of innovation in qualitative research, Qualitative Research, 9: 161-179.
Ming, M., Zehui, L. and C. Jinyuan 2008. Phase-Type Distribution of Customer Relationship with Markovian Response and Marketing Expenditure Decision on the Customer Lifetime Value, European Journal of Operational Research, 187(1), pp. 313- 326.
Mirella, K., De Ruyter, K. and W. Martin 2007. An Assessment of Value Creation in Mobile Service Delivery and the Moderating Role of Time Consciousness, Journal of Retailing, 83(1), pp. 33-46.
Niina, M. 2007. Exploring Consumer Adoption of Mobile Payments–A Qualitative Study, Journal of Strategic Information Systems,16(4), pp. 413-432.
Paolo, L., Cesare, S. and T. Mauro 2008. QOS Management Middleware Solutions for Bluetooth Audio Distribution,” Pervasive and Mobile Computing, 4(1), pp. 117-138. Rowlands, B. H. 2005. Grounded in Practice: Using Interpretive Research to Build Theory, The Electronic Journal of Business Research Methodology, 3(1), pp.81-92. Tokman, M., Davis, L.M. and K.N. Lemon 2007. The WOW Factor: Creating Value through Win-Back Offers to Reacquire Lost Customers, Journal of Retailing, 83(1), pp. 47-64. Turel, O. and S.A. Serenko 2006. Satisfaction with Mobile Services in Canada: An Empirical Investigation, Telecommunications Policy, 30(5-6), PP. 314-331.
Wei, R. 2008. Motivations for Using the Mobile Phone for Mass Communications and Entertainment, Telematics and Informatics,25(1), pp. 36-46.
How to Cite
1.
The Theoretical Framework for the Global Value of Mobile Services’ Social Behavior: The Establishment of New Theories. Journal of Research and Opinion [Internet]. 2019 Oct. 30 [cited 2024 May 10];6(10):2548-60. Available from: http://researchopinion.in/index.php/jro/article/view/32
